Proof That Profit Optimization Works

We don’t talk about results, we show them. Here’s how we’ve helped DTC and lead-gen brands increase AOV, conversion rate, LTV, and revenue per visitor through focused, data-driven optimization.

Salt & Stone
Personal Care
This premium personal care brand came to us searching for ways to improve their conversion rate
Services
CRO, Post-Purchase Upsells
Strategy

· Remove friction areas based on session recordings
· Redesign the navigation menu based on the most clicked links
· Continuously experiment with high-impact areas, such as the homepage hero banner
· Test placement of various products to find the best combination of merchandising

Results
Added over $7,000,000 in additional annual revenue
Combat Iron Apparel
Apparel
This lifestyle apparel brand came to us struggling with low conversion rates
Services
CRO. Post-Purchase Upsells, Offer Development
Strategy

· Redesigned the homepage to highlight social proof and reviews
· Reduced unnecessary pop-ups
· Optimized product pricing
· Gamified the progress bar for free shipping thresholds
· Introduced a free gift over a certain cart size
· Implemented post purchase upsells and offers to maximize profitability

Results
Increased conversion rate by 35% in 6 months
Bounce Nutrition
Supplements
This fast-growing supplements brand came us looking for ways to increase their AOVs and drive lower acquisition costs on paid ads.
Services
CRO, Landing Pages, Offer Development, Post-Purchase Upsells
Strategy

· Add more social proof and reviews
· Gamify the progress bar to increase AOVs
· Test different offers to drive lower CACs while increasing profitability
· Implement post purchase upsells to increase AOVs

Results
Decreased paid social CACs by 20% in 3 months
Grab Green
CPG
An 8-figure cleaning product brand came to us struggling with low AOVs and high CACs.
Services
CRO, Landing Pages, Offer Development, Post-Purchase Upsells, Subscription Optimization
Strategy

· Tested free shipping thresholds
· Gamified the buying process with a progress bar in the cart slider
· Added bundles and multi-packs to incentivize larger purchases
· Added badges and value props on larger items to showcase the deal and value compared to purchasing the smaller item
· Performed price testing to find optimal price point

Results
Increased AOV by 80% through bundling
LA Custom Blinds
Home Services
This window treatment company came to us looking for ways to make their ad spend more efficient and drive down both the cost per lead as well as the cost per booked appointment.
Services
CRO, Landing Pages, Offer Development
Strategy

· Add more social proof through reviews and video testimonials
· Add more badges and value props to showcase the value
· Test different first time customer offers based on profitability
· Continuously A/B test different messaging and offers

Results
Decreased cost per lead by 30% in 5 months
STRNG Seeds
Cannabis
STRNG Seeds, a fast-growing DTC brand in the cannabis space, came to us to help improve their AOVs and low CVR.
Services
CRO, Landing Pages, Offer Development, Post-Purchase Upsells, Subscription Optimization
Strategy

· Added multi-packs to the PDPs
· Introduced free gifts over a certain cart size to improve AOVs
· Built custom landing pages to reduce advertising costs
· Implemented post purchase upsells to maximize profitability
· Added filter options to the collection pages to improve site usability

Results
Increase revenue per visitor (RPV) by 90% in 6 months
Binoid
Hemp, CBD
This brand came to us looking for ways to improve their landing pages in order to make their ad spend more efficient and drive down CACs.
Services
Landing Pages, Offer Development
Strategy

· Build out multiple landing pages every month testing different angles and products
· Strategically test various offers to drive the most profitable customer acquisition possible

Results
Decreased paid social CPAs by 30% in 4 months
Urban Carry Holsters
Sporting Goods
The brand came to us struggling with low conversion rates and an extremely slow site speed.
Services
CRO
Strategy

· Implement more concise messaging to showcase value props
· Redesign the homepage to drive more action
· Redesign navigation menu to remove friction points
· Add more social proof through customer testimonials to increase visitor trust
· Performed site audit to remove any unwanted apps and scripts to increase site speed

Results
Added over $1,000,000 in additional annual revenue in 6 months

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